Practical tips guiding you from best-kept secret to microcelebrity of your domain.

READ TIME: 4 MINUTES ISSUE: #006   Just getting the title of CXO doesn't make you a leader. Executives often command the boardroom but go unnoticed in their industries.  If you’re not intentionally shaping your personal brand, chances are, you’re leaving your industry influence to chance. Let’s c...

READ TIME: 4 MINUTES ISSUE: #005   Ever wonder why some headlines (whether in a social post, article, email subject line, or presentation) stop you dead in your tracks while others leave you scrolling right past? We’ve all been there. You’re scrolling through your feed or skimming an email, and s...

READ TIME: 4 MINUTES ISSUE: #004   Ever feel like your elevator pitch is more "meh" than magnetic? You know the one – the dreaded 30-second spiel where you awkwardly explain what you do, only to see eyes glaze over and watch the conversation quickly die. If that sounds familiar, you're not alone....

READ TIME: 3 MINUTES ISSUE: #003   Ever feel like you're drowning in a sea of information while trying to rebrand yourself? Same here! As a neuropsychologist and entrepreneur, I know firsthand how easy it is to get stuck in the analysis paralysis loop. Trying to answer the question, "Who am I?" ...

READ TIME: 3 MINUTES ISSUE: #002   Have you ever paused to ask yourself: Am I the same person I was a year ago? For me, the answer was a resounding no. This realization sparked a journey of deep self-reflection—one that led to the reimagining of my personal brand. Guided by principles of neur...

READ TIME: 2 MINUTES ISSUE: #001   Welcome to the first issue of The Microcelebrity! Today, I’m sharing how I overcame the challenge of choosing the one area where I could truly make an impact—and how embracing my neuropsychology expertise led to a unique strategy that turned heads in corporate H...