NEUROPSYCHOLOGIST // FORTUNE-LEVEL HR ADVISOR // EXECUTIVE VISIBILITY STRATEGIST
For 23+ years, I’ve been inside the rooms where careers are shaped.
Succession. Stretch roles. The ‘who’s ready’ debate. And saw a pattern repeat, quietly, relentlessly:
Selection is not a
merit event.
It’s a memory event.
People want promotions to be fair.
But decision rooms select what they can recall. Not necessarily the best performance.
WAKE-UP CALL
I built teams.
Solved the hard problems.
Became the advisor leaders called when people issues were tangled, and the stakes were high.
The work was real.
The visibility wasn’t.
I tried to outwork my invisibility
More hours. More output. More proving.
Until a doctor point-blank said:
You'll lose your eyesight.
That sentence did what no performance review ever could.
It forced the truth to the surface:
I had spent years studying how the brain pays attention, how trust forms, and how reputations take shape… and I wasn’t applying any of that science to my own visibility.
Brilliance was carrying me.
Burnout was billing me.
VISIBILITY SHIFT
I stopped chasing attention.
I started engineering recall by publishing a quarterly magazine called HR Toolkit.
One issue landed on the desk of the Editor-in-Chief at DAWN. That sparked Dear Workplace Sanity—a weekly column read by 1M+ over a decade.
And a change unfolded...
Leaders reached out first.
My reputation traveled across industries.
I charged more, worked less, and spoke on industry stages.
ICON
A visibility system for leaders.
That experience—combined with Selection Psychology and two decades of executive advisory work—became the foundation of the ICON Method™:
Influence — clarify the signal you want to be known for.
Connection — shape the story that lets people feel your impact.
Outreach — show up in the right places, with the right rhythm.
Network — build allies who carry your name into pivotal rooms
ICON isn’t about being everywhere.
It’s about being visible where it matters most.
READY TO be SEEN?
Choose the path that fits your context
Accelerate your rise with a visibility strategy grounded in Selection Psychology.
Equip your leadership team with the visibility skills that lift performance and recognition.
A Decade of Letters Turned Into a Movement
For ten years, thousands of professionals wrote to me through Dear Workplace Sanity, and millions read my advice.
Those stories became the spark for a mission: To help leaders be seen, be selected, and shape their legacy. Not through noise. Through SIGNAL
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